Brand Strategy & Identity

Project overview Close

Unilife is a new student accommodation company offering the ultimate university living experience with unrivalled locations and the very best customer service.

We were asked to develop the brand strategy and identity and then roll it out across four key sites in Portsmouth and Southampton. We established a core point of difference in the relationship with their customers, the students. They work closely with them at every stage to help shape their living experience, identifying the little details that make the big difference. This ongoing dialogue enables the brand to continually innovate and evolve, this was encapsulated into the strapline: Designed Around You.

Since the highly successful launch in 2012, a fifth site is now due to open in Winchester. As well as the identity, we created brand items, digital marketing, website and a full signage programme for all sites.