Small Back Room

Brand Identity

Project overview Close

We were commissioned to breathe life into the visual identity of Small Back Room, a top 50 design agency. Approaching an impressive 30 years in the business and a forthcoming move to new premises made it the perfect time for a brand refresh. The identity was based around creating an open and positive vernacular that made them more accessible to their clients. With over 35 people working at the company there was also a real need to create an internal and external culture which expressed the collective talents and characters of the people that worked here. Having created the identity it was then taken in-house for implementation.