Sir Robert McAlpine Capital Ventures

Art Direction & Brand Design


Project overview Close

SRMCV deliver environment and placemaking solutions tailored to the needs of people and locations. From places people choose to live and relax, to schools and colleges educating future generations. From hospitals caring for thousands of patients to roads used by millions of motorists, their purpose is to improve people’s everyday lives.

With over 50 major projects under their belt, we were asked to create a new collection of images and films for five of SRMCV’s key projects. The purpose was to communicate the place story and how SRMCV creates successful outcomes for people, places and communities. Working with photographer & filmmaker Mel Yates we produced and art directed 5 shoots in London, Birmingham, Coventry, Middlesborough and Glasgow.

The new imagery and short films have been rolled out across website, brochure and conferences.