Sampans for IHG

Brand Identity

Project overview Close

Sampans is a Pan-Asian restaurant with four sites within InterContinental Hotels in the UK. Offering the very best in contemporary Asian cuisine, they required a fresh brand identity to reflect this.

We developed a delicate illustrative style for the print collateral that could also be applied to all areas of the restaurant without being too overwhelming in a traditionally calm and tranquil environment. We produced menus, uniform, signage, POS and an extensive set of brand and standards guidelines.