Visual Identity

Project overview Close

A prestigious Grade II listed building designed by Alfred Waterhouse is the setting for Michel Roux Jr’s iconic restaurant: Roux at Parliament Square. The building was purpose-built for the Royal Institution of Chartered Surveyors (RICS) in 1899.

As well as the beautifully refurbished restaurant, the building offers some of the finest meetings and events facilities in London which are all catered for by Roux. We were asked to review the existing visual identity as it no longer clearly communicated or reflected their ambition for the space. We redrew the Roux signature to improve the style and legibility for digital and added a flexible descriptor to sit alongside the new mark. A refined and less garish colour palette was introduced along with an elegant new font. We then implemented the identity across stationery, menus, brochure and exhibition graphics.