Broadwell Capital is a private equity manager based in London. They target complex and esoteric ‘off the beaten track’ investment opportunities which other private equity houses will avoid due to complexity.
The symbol we created for the visual identity represents both an equals sign and the letter ‘B’ which utilises the negative space. The combination of the equals sign and Broadwell Capital’s logotype communicate their capability in providing solutions and results from the most complex of investments.
We created the identity, branded items and the website.