20 Eastbourne Terrace
London W2 6LG
Telephone: 020 3176 2040
info@formatdesignstudio.com

Orient-Express

Brand Guidelines

Orient-Express are a hotel and leisure company with a collection of iconic hotels and travel adventures. We worked with their internal marketing team to help refresh their brand identity guidelines. We moved away from the more traditional guidelines
manuals to create an overview of the brand in an editorial style that could be used to engage and create inspiration. We then created separate application specific documents that we’re downloadable from the client’s website.