Following our highly successful work with Holiday
Inn, we were briefed by InterContinental Hotels
Group to refresh all of Crowne Plaza’s food &
beverage print and marketing literature across
their UK managed estate. A key part of the brief
was provenance, so we created a campaign based
around the simplicity and honesty of food.
We brought this to life using world renowned
food photographer, David Loftus. Known for his
stripped back approach to photography he was the
ideal photographer for the brief. The style of the
images was based around the beauty of food in
its purest form.
We created a collection of images that we then used
to produce all of the print collateral for Crowne
Plaza’s UK managed estate.
All photography © David Loftus