20 Eastbourne Terrace
London W2 6LG
Telephone: 020 3176 2040
info@formatdesignstudio.com

Spicers

Brand Identity

Situated in the heart of London’s Blackfriars,
Spicers restaurant invited us to review their brand
identity. With a plethora of sandwich and coffee
shops in the area, there was a real need to establish
an authentic point of difference. We positioned
Spicers around a strong, singular belief and core
message that ‘British food should be celebrated’.
We created the identity, interior graphics and
all accompanying marketing literature.