20 Eastbourne Terrace
London W2 6LG
Telephone: 020 3176 2040
info@formatdesignstudio.com

Small Back Room

Brand Identity

We were commissioned to breathe life into the
visual identity of Small Back Room, a top 50 design
agency. Approaching an impressive 30 years in the
business and a forthcoming move to new premises
made it the perfect time for a brand refresh. The
identity was based around creating an open and
positive vernacular that made them more
accessible to their clients.

With over 35 people working at the company
there was also a real need to create an internal and
external culture which expressed the collective
talents and characters of the people that worked
there. We produced the brand identity which was
then taken in-house for implementation.