20 Eastbourne Terrace
London W2 6LG
Telephone: 020 3176 2040
info@formatdesignstudio.com

Sampans

Brand Identity

Sampans is a Pan-Asian restaurant with four sites
in the UK. Offering the very best in contemporary
Asian cuisine, they required a fresh brand identity
to reflect this. A key requirement was to produce
an identity that could work across the interiors
as well as printed collateral.

We developed a delicate illustrative style that
could be applied to all areas of the restaurant
without being too overwhelming in a traditionally
calm and tranquil environment. To assist with the
roll-out we also produced an extensive set of
brand and standards guidelines.