20 Eastbourne Terrace
London W2 6LG
Telephone: 020 3176 2040
info@formatdesignstudio.com

Paint the Town Green

Brand Identity

With environmental issues at the top of
everyone’s agenda, Paint The Town Green
briefed us to create a brand identity that would
give them presence amongst an overcrowded
market of ‘green’ companies. The company pride
themselves on being one of the only suppliers
and users of VOC free paint in the country,
which along with their extensive and unique
colour range positions them way ahead of their
competitors. Each shade of paint in the range is
named after a hit song, with nursery rhymes for
selected children’s shades adding a playful twist
to the conventional swatch card.

We created the brand identity and then
implemented it across all marketing collateral.
To keep in line with their green credentials all
papers used conform to Ecolabel regulations
and were printed on 100% recycled stock.
All print production was carbon neutral and
vehicle livery was applied to an electric
powered van.